Annual Allowance:
- The total co-op allowance available to each dealer is calculated based on the sales from the previous fiscal year.
- The annual allowance and claim period runs from June 1st to May 31st, aligning with SRP’s fiscal year.
ADVERTISING & PROMOTIONAL PROGRAM
Earning Co-op Dollars:
- Co-op dollars are earned based on your total sales from the previous fiscal year.
- SRP contributes 50% of the cost of approved advertising and promotional activities, up to a maximum of 0.8% of your previous year’s sales.
Eligible Activities:
- Distributor advertising
- Regional trade shows
- Lunch & Learn initiatives
Process:
- Obtain prior approval for your advertising or promotional activity to ensure it qualifies for co-op dollars.
- After the activity, submit a completed claim form along with vendor invoices and supporting documentation (such as a tear sheet or event photo).
- Documentation must clearly demonstrate the use of SRP products or branding in the activity.
PROMOTIONAL MERCHANDISE, DISPLAYS, AND PRINTED MATERIALS PROGRAM
Benefits:
- New sign-up companies receive an initial $500 in co-op dollars for the first year.
- Co-op dollars can be used for 100% of the price of SRP promotional items.
- All printed catalogs are free for orders of up to 50 copies. A fee will be applied for larger orders.
Ordering Process:
- Review the attached PDF form for a detailed list of items available for order, including part numbers and prices.
- Use your earned co-op dollars to order promotional materials as needed to support your sales activities.
General Guidelines
- Co-op dollars and points are non-transferable and must be used within the fiscal year they are earned.
- Ensure all promotions and materials adhere to SRP’s brand guidelines.
For any questions or further assistance with the Co-op Program, please contact your SRP account manager. Let’s work together to maximize your sales and strengthen our partnership!
