Co-op Program Guide for Dealers

Welcome to the SRP Co-op Program, which is designed to support our dealers in promoting and selling SRP products effectively. This two-step program allows you to earn co-op dollars and points which can be utilized in various promotional activities and for purchasing promotional merchandise. Below are detailed guidelines on how to make the most of these benefits.
hero co-op

Annual Allowance:

  • The total co-op allowance available to each dealer is calculated based on the sales from the previous fiscal year.
  • The annual allowance and claim period runs from June 1st to May 31st, aligning with SRP’s fiscal year.



Earning Co-op Dollars:

  • Co-op dollars are earned based on your total sales from the previous fiscal year.
  • SRP contributes 50% of the cost of approved advertising and promotional activities, up to a maximum of 0.8% of your previous year’s sales.

Eligible Activities:

  • Distributor advertising
  • Regional trade shows
  • Lunch & Learn initiatives


  • Obtain prior approval for your advertising or promotional activity to ensure it qualifies for co-op dollars.
  • After the activity, submit a completed claim form along with vendor invoices and supporting documentation (such as a tear sheet or event photo).
  • Documentation must clearly demonstrate the use of SRP products or branding in the activity.




  • New sign-up companies receive an initial $500 in co-op dollars for the first year.
  • Co-op dollars can be used for 100% of the price of SRP promotional items.
  • All printed catalogs are free for orders of up to 50 copies. A fee will be applied for larger orders.

Ordering Process:

  • Review the attached PDF form for a detailed list of items available for order, including part numbers and prices.
  • Use your earned co-op dollars to order promotional materials as needed to support your sales activities.

General Guidelines

  • Co-op dollars and points are non-transferable and must be used within the fiscal year they are earned.
  • Ensure all promotions and materials adhere to SRP’s brand guidelines.


For any questions or further assistance with the Co-op Program, please contact your SRP account manager. Let’s work together to maximize your sales and strengthen our partnership!